Thanks! It Has Pockets
You Deserve Better Pockets
Logo Design & Brand Identity
INTRO
Their mission is simple: They sew pockets in your clothing, so you don’t have to go buy an entirely new wardrobe in order to carry your damn phone. This is done in the most sustainable way they possibly can, fighting back against the wasteful fast fashion industry.
And they are loudly, inconveniently, and unapologetically outspoken against the misogyny that permeates the clothing industry. All local designs are made for a local experience.
Concept
Let’s face it. Pocket injustice is something that has been going on for centuries now. Something needed to be done about it. A vintage, yet vibrant approach was initially brought up when sketching out the design. The logo needed to have a pocket considered since that is the core philosophy of the business that’s accompanied by a retro, feminist vibe as well.
Throughout the design process, I work closely with understanding the client's goal & sense of aesthetic. This ensures overall satisfaction, along with everything being communicated visually upon all completed assets.
Solution
The logo wound up with a script font to feel more organic & playful. This was paired with an illustration of the retro-styled figure proudly having her ENTIRE HAND in her brand new pockets! The source asset was distributed to be freely added onto other items such as print, stamps, etc. All working together to show that yes, even women can have fully functional pockets.
“Absolutely FANTASTIC to work with! He even went through & made multiple sketches & options throughout his design process. I adore how she turned out.”
- Madison Durant